Argentine Wine Market

Global Context:

Argentine is the 5th worldwide producer and is ranked 11th among the exporting countries, although this number is growing year after year.

Due to the fixed exchange rate that ruled Argentina during the 90’s (AR$ 1 = U$S 1), the Argentinean Wineries were focused in a very profitable domestic market. Over those years, important investments were made in wine growing and state of the art technology.

After the Argentinean peso devaluation, the Argentinean Wines achieved a unique level of international competitiveness. With the domestic market completely depreciated, the Argentinean Wineries focused exclusively in producing high quality wines at very competitive prices. Nowadays, the Argentinean wines meet the international standards and show an impressive level of competitiveness among the New World Wines. As the famous French winemaker, Michel Rolland, mentioned “ … Argentina has embraced the international taste in wines.” (Press release Mendoza, Argentina, Nov. 2002)

The Present Situation:

Not only Argentinean wines are attractive for its price value relation, the industry in this country shows us another import assets.

On the one hand, new geographical areas are arising in Argentina as promising wine growing regions with favorable climate and soft conditions for wine production, enlarging and enriching the argentine wine offer. Except for the Province of Mendoza, which is the first wine producing region, many of these viticultural regions are still unknown to the worldwide consumer.

On the other hand, this new regions –as well as the old ones- became the scenario for multiples researches with different grape varieties. A lot of these varieties like Malbec, Torrontes, Bonarda, Sangiovese and Tannat, among others, are scarcely developed in Europe and already showed to have an excellent future in the Argentinean terroir.

As a result, not only the most popular grapes like Cabernet Sauvignon, Merlot, Syrah, Chardonnay and Sauvignon Blanc are showing interesting results in the exotic Argentinean terroir, but also many unknown grape varieties are founding a better place to ripe and develop. There are definitely some new exciting products to taste.

Take the chance of visiting these argentine wineries! Relax yourself walking along vineyards and enjoy some pleasant days sourrounded by the landscape of Los Andes mountains.

Of course the better … taste all the exquisit varieties of the argentine wines!